| Business Criticality |
High |
Efficiency and Customer Loyalty
|
New Value Creation |
|
OPERATIONAL
EXCELLENCE
-
Always considering reengineering
-
Leveraging their strengths
-
Efficiency focused
-
Will take some risk - medium
|
BREAKTHROUGH STRATEGIES
-
Focuses on market creation
-
Always looking for a new business model
-
Incubate too slow a process
-
High risk taker
|
| Low |
NEW
FUNDAMENTALS
|
RATIONAL EXPERIMENTATION
-
Wants to lead in new market segments
-
Recognizes shift in the business model
-
Will incubate a new opportunity
-
Low to medium risk taker
|
| Low |
High |
|
Innovation or Newness of Technology |